From Pups to Pints: 5 Brewery Merch Ideas to Show up to 2025 Octoberfest with
The craft beer community in Boise and the wider Northwest is a vibrant and growing one. For breweries, building a brand that stands out goes beyond just the beer; it's about creating a community and a lasting impression. As the Marketing Director for Gerald Turner Brewery and with my work at Boise Graphics, I've had hands-on experience developing strategies to connect with customers and turn them into brand ambassadors.
Here’s a list of some stand out Merch ideas to Keep your Brewery Brand Popping!
Richardson Hats: The Ultimate Brand Ambassador
Put your Brand on Top —-> Of your Customers Head
Richardson Trucker Hats with Lazer Engraved Patches
When people come to us at Boise Graphics for custom hats, it's almost impossible to persuade them to order a brand other than Richardson. I've noticed our brewery customers are no different in their preference for this brand. The fit, quality, and style make them a go-to choice, which is why a Richardson hat is an amazing place to put your brand—right on top! A well-designed hat turns your customers into walking billboards, promoting your brewery everywhere they go.
Sweatshirts & Hoodies: The Tourist's Essential
Breweries might not be your first thought for clothes shopping, but when a tourist or out-of-towner stops by for a pint, the unpredictable weather can catch them off guard. Sweatshirts and hoodies offer a cozy, stylish solution and help your brand stand out. These garments have a higher perceived value and are worn throughout the winter, helping to elevate your brand's presence for months on end. We've also noticed they are some of the most preferred items for Gen Z demographics, making them a great way to attract a younger audience.
T-Shirts: The Crowd-Pleaser
T-shirts generate 5,053 impressions over their lifetime.
(Source: ASI report)
T-shirts are a classic for a reason. They are a crowd-pleaser for any demographic you're serving beer to, and they can be an amazing way to market your business on someone else's back rather than just your own. That can be over 5,000 times someone sees your brand! They are cost-efficient to produce and offer a huge canvas for creative designs. A great t-shirt becomes a customer's favorite, leading to repeated wear and brand exposure.
Pint Glasses & Drinkware: The Giveaway Worth Keeping
Glassware can be a tricky investment, but it's essential not to go too cheap with your design. You want people to want this glass—to be something they proudly bring home as part of a giveaway. We use our custom glassware for social media content to maintain a consistent brand identity. By focusing on a high-quality design and durable product, your glassware will be a lasting reminder of your brewery in your customers’ homes.
Custom Branded Dog Treats: The "Pup Pint" of Merch
Just like Dutch Bros or Starbucks do with their "pup cups," you can offer something for pet parents to share.
We highly recommend checking out our friends at Idaho Barkery for this. They create custom-branded dog treats that are more than just a novelty. They are hypoallergenic and made with all-natural, organic, dog-safe ingredients like organic peanut butter, chickpeas, honey, and flaxseed. These custom treats are perfect to have on the front desk as a special giveaway or even sold by the bag with the rest of your merch. It’s a memorable touch that builds incredible goodwill and makes your brewery the go-to spot for pet owners.
Reach out!
Do you have an idea you want to bring to life, our team at Boise Graphics can design everything from scratch and take the weight off your team to make your brand truly pop. We're here to help you get ready for Octoberfest and beyond.